7 posts tagged with "Growth"

What Is “Vibe Coding”?​

Vibe coding is a new, informal term for writing software by talking to AI tools instead of typing code. In practice, a person simply describes a task in plain English (or another natural language) to a large language model (LLM) that’s been trained to write code. The AI then generates working source code to solve the task. As one summary explains, it shifts “the programmer’s role from manual coding to guiding, testing, and refining the AI-generated source code”.

Localization is more than translating strings. A production React Native app needs stable translation keys, locale detection, fallback behavior, date and number formatting, right-to-left layout checks, long-copy testing, and release verification on real screens.

This guide shows a modern localization setup using expo-localization and a small translation layer. If your Instamobile app already includes localization, follow its existing helper and use this article as the checklist for extending it safely.

Video compression is one of the easiest ways to reduce upload time, storage cost, and feed latency in a React Native app. It matters for social networks, chat apps, marketplace listings, short video apps, fitness apps, and any product that lets users upload media from the camera roll.

Perceived performance is how fast an app feels to the user. A screen can take the same amount of time to load, but feel much faster when it shows immediate feedback, preserves user work, avoids blank states, and explains what is happening.

Entrepreneurs, designers, and developers tend to separate Growth aspects from the mobile app development process. They are usually perceived as completely different focus areas. After all, what does marketing have to do with app development, right? Because of this, many startups fall into the trap of building onboarding screens that are so beautiful it blows the user’s mind, but they are not optimized for Growth, hence don’t convert well.

Push notifications are one of the highest-leverage features in a React Native app, but they are also easy to get wrong. Firebase Cloud Messaging can deliver messages to Android and iOS, but iOS still depends on APNs, modern Android requires runtime notification permission, and every production app needs a trusted backend to send notifications.

This guide focuses on the current architecture: the mobile app requests permission and stores device tokens; Firebase owns delivery; your backend sends messages with Firebase Admin SDK or FCM HTTP v1.

Launching a mobile app is not just submitting a binary to App Store Connect and Google Play. A good launch connects product positioning, release engineering, privacy, store assets, QA, beta testing, support, analytics, and post-launch iteration into one plan.